Dream amplifies women’s basketball culture through collaborations with top Black-owned lifestyle brands and a completely new consumer shopping experience
The WNBA’s Atlanta Dream are excited to unveil a brand-new retail collection highlighting partnerships with five prominent Black-owned brands dedicated to designing products that bridge the gap between sport and lifestyle. The new collection features merchandise from Playa Society, God is Dope, Kur8ted, FISSL and Legacy History Pride.
DREAM DRIP ONLINE
DREAM DRIP @ PONCE CITY MARKET
Fans will also enjoy an improved experience when shopping Atlanta Dream merchandise this season, including an opportunity to visit the Dream’s first-ever brick and mortar pop-up shop in Ponce City Market and a retail website optimized for improved user experience.
The Dream’s pop-up shop will open Wednesday, May 30 at the Citizen Supply Marketplace on the second floor of Ponce City Market. The 100-square-foot space will feature exclusive pieces from the Dream’s new lifestyle collection – which gives a nod to Atlanta’s deep women’s basketball culture. The Dream will be featured next to other Atlanta-based lifestyle brands such as We. Society, Kroonz Wear Co, Emacity Threads and God is Dope.
NEW DREAM COLLABS
Founded by athlete and designer Esther Wallace, Playa Society started out as a project to promote representation for women in sports. It has since grown into a platform rooted in design and storytelling for female athletes and their fans. The Atlanta Dream x Playa Society collection will feature a bold t-shirt, hoodie and shorts set, highlighting the Atlanta Dream name.
God is Dope is an Atlanta-based spiritual and religious clothing line that brings awareness to God through fashion apparel and influence. The Atlanta Dream collab with God is Dope will debut at the Atlanta Dream’s “Praise ATL” theme night on June 11 against the Connecticut Sun. The collection will highlight the tagline “God Don’t Miss”, featured on warm-up shirts for players, replica basketball jerseys for player and coach game day walk-ins and a t-shirt that will be sold at the game inside the Dream Drip Shop.
Kur8ted is a creative incubator led by founder and lead creative strategist Shirley B Short, who spent 17 years at Madison Square Garden as a merch executive before starting the brand. The retail brand engineers timeless and relevant merchandise platforms anchored in modern design and rooted in community. The Atlanta Dream x Kur8ted collection will feature a red Dream hoodie with satin stitching, a short sleeve hoodie, shorts set and an Atlanta Dream cardigan sweater.
Launched by 2x NBA All-Star Alan Houston, FISLL is a social impact brand focused on equipping people to live better, perform better and lead better. The Atlanta Dream x FISLL collection will feature a black Atlanta Dream hoodie and a dip-dyed hoodie.
Founded by Tahir Murray, LHP is a collegiate lifestyle apparel brand centered at the heart of HBCU clothing. The Atlanta Dream and Legacy History Pride started their partnership in 2022 and will expand upon it in 2023 with a featured Atlanta Dream x LHP hoodie that will debut at the Atlanta Dream’s annual HBCU Night on August 28 against the Phoenix Mercury.
DREAM DRIP ONLINE
To complement the new merchandise offering and celebrate the tip-off of their 16th WNBA season, the Atlanta Dream has also created an all-new digital consumer shopping experience at www.atldreamshop.com. Created in partnership with Campus Customs and Shopify, the brand-new mobile-optimized retail website features Dream players sporting key merchandise collections in a way that truly represents their lifestyle. Built on a Shopify platform, the site seamlessly integrates the entire purchase buying flow, giving Atlanta Dream fans a state-of-the-art online buying experience.
DREAM DRIP SHOP @ GATEWAY ARENA
In addition, the renovated Dream Drip Shop at Gateway Center Arena, home of the Atlanta Dream, will showcase 300 square feet of exclusive Atlanta Dream merchandise featuring pieces from each of the organization’s new collaborations for the 2023 season and other staples from the Dream’s full merchandise collection.
To highlight the new merch line, the Atlanta Dream partnered with photographer Bryce France and stylist Adrienne Ross to hone in on the essence of women’s basketball culture. Bryce France is an Atlanta-based portraits photographer who has worked with a variety of athletes, teams, and organizations around the city. Adrianne Ross, a former pro hooper and TCU Hall-of-Famer, styled Atlanta Dream players and members of the Dream hype squad for the unique photoshoot.
ABOUT THE ATLANTA DREAM
The Atlanta Dream is a professional women’s basketball team based in Atlanta, Ga. that strives to build a place where our team, our fans and our city come together to represent the community we seek to serve. We celebrate diversity, represent Atlanta, reward innovation and imagination, and aim to empower women both on and off the court. The team currently plays home games at the Gateway Center Arena @ College Park and has qualified for the WNBA Playoffs in nine of its first 16 seasons. To learn more about the Dream and purchase 2023 season and group tickets, please visit dream.wnba.com/tickets or call 877-977-7729.