Atlanta Dream and Xbox To Host Block Party in Celebration of 404 Day

 Atlanta Dream HoopFest Powered by Xbox will celebrate basketball, gaming and Atlanta culture

ATLANTA, Ga.  – The WNBA’s Atlanta Dream, in partnership with Xbox, will host HoopFest, a family-friendly, festival-style block party to celebrate Atlanta, showcase talented local high school athletes and build excitement for the upcoming WNBA season. The event will take place on Friday, April 5, from 3-8 p.m. at Atlantic Station.

The Atlanta Dream HoopFest Powered by Xbox will serve as a culminating event of ‘404 Day,’ an annual celebration of all things unique to Atlanta.

Festivities for the day will include entertainment and activities headlined by a 3-on-3 basketball tournament featuring high school athletes from Metro Atlanta Schools, with tournament winners receiving custom Dream Xbox Series S consoles. Teams interested in participating should contact the Atlanta Dream via email at

Attendees will be able to unleash their inner gamer and discover more about STEM in The Locker Room, an Xbox x Microsoft technology space that will serve as a hub for fans to play a range of new Xbox Game Pass titles including NBA 2K24, EA Sports Madden NFL 24 and more.

HoopFest will deliver the high-energy atmosphere that fans have come to expect from Atlanta Dream games. The voice of the Atlanta Dream, Bria Janelle, will play host to all the action on the court. A live DJ will serve up Atlanta’s greatest hits, and the Atlanta Dream Hype Squad will give a special performance.

Dream forward-guard and 2023 AP All-Rookie Haley Jones will be in attendance to cheer on the teams, mingle with fans and sign autographs.

The event will feature games and entertainment, photo booths, concessions, and much more. Fans will also have a chance to win prizes, unique to Atlanta, including a custom Dream-Xbox Series S console, gear from The Athlete’s Foot, tickets to Atlanta Dream home games and more. HobNob Atlantic Station is also offering event attendees a 10% discount on all food items all day on April 5.

All HoopFest attendees will have the opportunity to purchase single game tickets to Atlanta Dream games before they go on sale to the general public on April 25. The Dream led the WNBA in sellouts in 2023 and the excitement going into next season is even higher. Group and season tickets also available for purchase at the event.

Additionally, attendees can learn more and sign up for the Power Her Dreams program, which empowers young women and girls to lead through Science, Technology, Engineering and Math (STEM) programming and basketball. Through the program, young ladies can attend clinics where they learn basketball skills and drills with the Dream while learning technical skills including coding with Microsoft Surface devices.

“When we began working on this idea last year with the Dream, it was crucial to Xbox to not only create an event that reflects the amazing global influence of Atlanta, but excites both Xbox and Dream fans,” said Chris Munson, Head of Global Xbox Sports Partnerships. “This influenced everything from the date choice down to the design of the brand-new HoopFest logo, which creatively weaves in the Atlanta skyline against a distinctive Xbox Sphere with true basketball vibes. We’re really excited to see this event come to life.”

“We’re excited to bring together Dream fans, the youth of Atlanta and basketball enthusiasts to celebrate the sport and celebrate our incredible city,” said Dream President and Chief Operating Officer Morgan Shaw Parker. “With the 2024 season only a month away, we hope to grow the enthusiasm for our team, league and upcoming season while showcasing the relationship gaming and basketball share with Atlanta.”

The Atlantic Station Greenspace is located at 1380 Atlantic Dr. NW Atlanta, GA 30363. Interested media can receive credentials to attend the event with this link.




About the Atlanta Dream

The Atlanta Dream is a professional women’s basketball team based in Atlanta, Ga. that strives to build a place where our team, our fans and our city come together to represent the community we seek to serve. We celebrate diversity, represent Atlanta, reward innovation and imagination, and aim to empower women both on and off the court. The team currently plays home games at the Gateway Center Arena @ College Park and has qualified for the WNBA Playoffs in 10 of its first 16 seasons. To learn more about the Dream and purchase 2024 season and group tickets, please visit or call 877-977-7729.


Atlanta Dream Contact

Liam Branley, Public Relations & Communications Coordinator

(762) 728-1095