Cash App to become Official Financial Services Partner of the Atlanta Dream with deep focus on community initiatives and brand impact

ATLANTA, May 7, 2025 – The Atlanta Dream and Cash App today announce a comprehensive partnership that furthers the leading financial services platform’s commitment to paving the way for a future of women’s sports – and money management – that’s accessible to all.

Through a landmark sponsorship, Cash App will become an Official Financial Services Partner of the Atlanta Dream and the jersey sponsor for the 2025 season. Cash App’s logo will be prominently displayed on all three versions of the Atlanta Dream jersey, in two locations – the patch (chest) and marquee (abdomen) positions. The Dream will also incorporate Cash App in the design of the team’s practice shirts.

This far-reaching, innovative partnership extends well beyond the jersey, leveraging the shared vision of the two organizations to make a positive impact on the Atlanta community. Throughout the year, the Dream and Cash App will deliver programming that is focused on achieving equity for all, empowering girls and women, and growing the game of basketball. Cash App will help extend the Dream’s Atlanta-based community programming through camps and clinics for young girls, integrating S.T.E.M., leadership training and basketball skills. They will also invest in powering businesses that are a part of the Dream Collective, a program designed to provide valuable resources and eliminate marketing barriers for small business owners in under-represented communities.

“We are so excited to welcome Cash App as an Official Financial Services Partner of the Atlanta Dream,” said Dream President and Chief Operating Officer Morgan Shaw Parker. “Cash App shares our innovative mindset to empower girls and women through sport and create economic opportunities in our community. The energy and creativity they have brought to this collaboration has been tremendous and we look forward to unveiling additional programming prior to the season.”

Cash App will be integrated into the Dream fan’s gameday experience in a number of ways, including discount programs on merchandise and in-arena food and beverages for Cash App customers, as well as Cash App-branded giveaways and in-game activations, and Cash App-curated content and promotional signage inside Gateway Center Arena and across the Dream’s social media channels.

“It’s a privilege to partner with the Atlanta Dream on their efforts to push the boundaries between sports and culture through bold, community-focused endeavors,” said Catherine Ferdon, Cash App Chief Marketing Officer. “We look forward to working alongside the Dream to create world-class experiences for fans and uplift the Atlanta community while championing female athletes.”

Through their sports marketing efforts, Cash App aims to deeply engage fans through in-person activations, Cash App customer discounts, and access to unique experiences. Cash App has a rich history across major sports and entertainment moments spanning from becoming title sponsors of a Formula One team, working with talented athletes like Angel Reese and Serena Williams, and offering exclusive presales for some of the largest music tours from artists like Kendrick Lamar and SZA. Excel Sports Management’s Properties division facilitated the deal.

The Dream enter the 2025 season with momentum like never before in the team’s history. This offseason, the Dream added Brittney Griner, Brionna Jones and Shatori Walker- Kimbrough to a core that includes All-Stars Rhyne Howard and Allisha Gray, as well as new Head Coach Karl Smesko.

Media assets can be downloaded here.

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About Atlanta Dream:
Established in Atlanta in 2008, the Atlanta Dream is the Southeast’s only WNBA franchise, playing its home games at the Gateway Center Arena @ College Park. Dream games are telecast locally on Peachtree TV and simulcast on Peachtree Sports Network across the state of Georgia. Since 2009, Dream teams have produced 11 WNBA All-Stars, achieved 3 first-place regular-season finishes, earned 9 playoff bids and made 3 WNBA finals appearances. For more information about the Dream, visit dream.wnba.com and follow @AtlantaDream on Facebook, Instagram, X and TikTok.

About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance – all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.
*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC.

About Excel Sports Management
Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Excel is a three-time winner of Sports Business Journal’s Best In Talent Representation and Management award and is consistently ranked as one of the most valuable sports agencies in the world by Forbes. The agency has offices in New York, Miami, Los Angeles, Dallas, Chicago, Charlotte, Geneva, and London. For more information, visit excelsm.com.

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