ATLANTA (Oct. 17, 2019) – The Atlanta Dream and Nike take play seriously, announcing their partnership to launch Game Growers, a new program that invites girls across the country to create the inclusive, meaningful experiences in sport that they deserve, starting in Atlanta. The Game Growers program gives eighth grade girls the opportunity to work in pairs to develop ideas and collaborate with participating WNBA and NBA teams to inspire more girls in their community to play and love sports.
“Nike is joining forces with the WNBA and NBA to invite girls across the country to help us change the game,” said Caitlin Morris, General Manager of Nike Social & Community Impact. “We know that kids who play do better in every way – physically, emotionally and academically – yet this generation, and girls in particular, are the least active in history. We want girls today to be game changers and problem solvers, and Game Growers helps amplify their voices, lifts up their ideas and equips them to succeed – on the court and in life.”
By age 14, girls are dropping out of sport at twice the rate of boys. According to a 2018 study from the Women’s Sports Foundation, nearly 40 percent of girls don’t participate in sport, versus 25 percent of boys. Game Growers enables eighth grade girls to share their ideas for how to make sport more fun, starting in their hometown.
“It is our hope that more young girls become involved in sports throughout Atlanta and the state of Georgia,” said Atlanta Dream president and general manager Chris Sienko. “The Dream serve as role models to an up-and-coming generation, but we need their involvement to help usher in a new, active generation that understands sports can make a difference in the classroom, in their neighborhoods and as they become women in all aspects of life.”
Game Growers Timeline
- Program tip-off is Oct. 18, 2019 at 7 p.m. EST with a conversation and co-stream hosted by former collegiate basketball player Keke Sevillian and featuring Sky Katz, actress and rapper; A’ja Wilson from the Las Vegas Aces; and Terri Jackson, Director of Operations for the Women’s National Basketball Players Association. Tune in to @Nike YouTube or @WNBA on Facebook. To sign up to stream the conversation, go here.
- Teams of two eighth grade girls can apply now until Nov. 15, 2019 at 11:59 p.m. PST at www.gamegrowers.com.
- Game Growers participants will be notified by Dec. 15, 2019 and will earn a chance to develop their idea to get more girls playing sports in partnership with a WNBA or NBA team and Nike; they’ll also have the opportunity to attend the Game Growers Training Camp at Nike World Headquarters in January 2020.
- Selected Game Growers Game Plans will be shared during the Game Growers Showcase at the 2020 WNBA Draft in April.
About Nike Social & Community Impact
Nike believes in the power of sport to unleash human potential and build community. We fuel this belief through Made to Play, our commitment to getting kids moving through play and sport so they can lead healthier, happier and more successful lives. Together with community partners and our employees around the world, we’re designing innovative solutions to get more than 17 million kids playing, running and jumping their way to a brighter future. Find out more about Nike’s commitment to getting kids moving and providing opportunities for equal playing fields for all at communityimpact.nike.com.
The Atlanta Dream will tip-off their 13th season in the WNBA in May 2020. Atlanta holds the No. 4 pick in the 2020 WNBA Draft. The organization has qualified for the WNBA Playoffs in nine of its first 12 seasons.