ATLANTA, March 3, 2011� The Atlanta Dream, the Women�s National Basketball Association�s (WNBA) defending Eastern Conference Champions, has launched its new marketing campaign for the 2011 season. The campaign features heavy billboard, radio and television advertising with customized player messaging and an open invitation for the Atlanta community to �Run with the Dream.�
�The �Run with the Dream� concept captures what our franchise is about both on and off the court,� said Dream President & COO Toby Wyman. �The campaign captures our up-tempo, exciting style of play and in a larger sense, the team�s opportunity to inspire our core audience of young girls and women.�
The �Run with the Dream� campaign showcases the talent and athleticism of the team while highlighting the players� on-court personalities. Television and radio promotional spots feature highlights of players, including All-WNBA forward Angel McCoughtry and 2010 WNBA All-Stars Iziane Castro Marques and Sancho Lyttle, with variations of the �Run with the Dream� tagline. A second set of radio spots will emphasize the team�s connection to the Atlanta community with a focus on the Dream�s platform of inspiring young girls and empowering women. The campaign was developed by goodsteve advertising, headquartered in Charlottesville, Va..
About the Atlanta Dream
About goodsteve
The Atlanta Dream is the defending Women�s National Basketball Association�s (WNBA) Eastern Conference Champion. The team tips-off the 2011 season at home on June 5, versus the New York Liberty at Philips Arena. The team enters its fourth season this summer as part of the Women�s National Basketball Association (WNBA), the world�s longest-running women�s professional sports league. For ticket information, visit www.AtlantaDream.net or call 1 (877) 977-7729.
goodsteve advertising is a small, full service advertising and design agency offering traditional advertising, Web/digital services, branding/identity, social media, media planning and buying and event marketing. goodsteve is headquartered in Charlottesville, Va. and has additional offices in the Southern Connecticut/New York area. goodsteve current clients include Domino's Pizza, Link Snacks (Jack Link's), Stauffer's (A Meiji Company), SIGG USA and the Atlanta Dream. goodsteve work and company information can be seen at www.goodsteve.com.